Project Overview- MyVetStoreOnline's promotional emails were prioritizing the eCommerce brand over the veterinary clinics pet owners actually trusted — unintentionally weakening the relationship between customers and their vets.
Design Problem- A critical brand misalignment was undermining engagement and sales. Pet owners weren't connecting with the sender — they were connecting with their vet.
Goal- Shift the email experience to lead with clinic identity, sharpen UX copy, and drive stronger engagement and conversion.
Emails that lead with the vet, not the vendor.
Result- Redesigned emails reinforced trust between pet owners and their local veterinarians, improving recognition, engagement, and sales performance.
Role- UX/UI & Visual Designer, UX Writing, Email Strategy
Status- Ongoing, with key elements implemented.
Timeline- 30 Days
Email Overhaul: UX Writing & Design
MyVetStoreOnline’s promotional emails prioritized its own brand over the trusted veterinary clinics, unintentionally sidelining the clinics and weakening customer trust.
Identifying this critical misalignment, the redesign shifted focus to each clinic’s branding, ensuring pet owners recognized their veterinarian—the provider they trusted.
Key improvements:
Prioritized clinic branding over eCommerce
Refined UX copy for clarity and engagement
Improved CTA visibility
Curated stronger, more relevant visuals
The overhaul reinforced trust, increased engagement, and drove sales by strengthening the connection between pet owners and their local vets.
Before:
Explore the social media and digital content.