Project Overview- Produced 10 short-form onboarding and retention videos for MyVetStoreOnline — selecting monthly themes, writing all scripts, sourcing stock footage, and delivering final motion graphics and After Effects animations. Content was made available to 2,400+ white-glove clinic partners via Vimeo for download and deployment across their own channels.
Role — Content Strategist, Scriptwriter & Motion Designer
Onboarding & Retention Videos
Two short-form launch videos, featuring compelling dog footage, dropped-in text, and timed animal sounds, were created as gifts for clinics to post when launching their new online store. Designed to feel native to each clinic's social feed while driving pet owner awareness and traffic to their MyVetStoreOnline store.
Social Media: Short Form Videos
Brought humor and genuine pet appeal to a monthly content series that had previously leaned toward dry, clinical topics. Storyboards aligned the team before production. The goal was content clinics would actually want to post and that pet owners would stop scrolling for.
"Resolution Set Back?" features an overweight pug raiding the refrigerator. "Dog Breath?" shows a man recoiling from an enthusiastic lick. Humor was the strategy, engagement was the result. See all the videos below.
Captivating Logo Animation
A pill element begins as a tossed ball, arcing around the MyVetStoreOnline logo before landing in place — punctuated by an animal sound. Produced in four versions: bark, meow, moo, and whinny. Used as a branded sign-off across all videos, reinforcing brand identity with every view.
