Project Overview- A full visual merchandising overhaul and brand refresh for Viking Ski Shop, a Chicago retail institution with a fiercely loyal customer base. Over approximately six months, designed and installed 75+ signage and display elements, revitalizing the shop's retro identity with updated color, organization, and visual storytelling. Managed all production and installation end to end.
Developed a secondary snowboard logo to complement the original skier mark and extend the brand to a younger clientele. Sold out of kids' ski and boot bags directly attributed to the new display strategy.
The refreshed look generated immediate positive response from the shop's loyal customer base.
Role- Creative Director, Visual Merchandising Designer & Production Manager
A Retro Revamp for a Chicago Classic
Viking Ski Shop, a beloved midwest institution, enjoys a deeply loyal customer base. However, years of neglect had rendered the shop disorganized, with outdated displays, clutter and ineffective signage.
The shop's retro 1970s vibe was revitalized with orange, an original brand color, introducing vibrant new signage and revamped product displays, optimizing every inch to boost sales.
Logo Refresh
Recognizing the shop’s snowboard clientele is an important step in modernizing. A secondary logo was developed, featuring the iconic viking image with a snowboard. This fresh branding now appears on signage and promotional items, updating the store’s look while preserving its history and classic charm.
