Project Overview- A 15-month pro bono brand engagement for a faith community of approximately 350 — spanning identity design, messaging, color system, and 15–20 touchpoints across print, digital, signage, merchandise, and full rollout. Developed collaboratively with a 7–10 member communications committee. The brand has remained active for over 10 years.
Research — Parishioner surveys identified "community" as the defining value — alongside warmth, vibrancy, and spirituality — anchoring every design decision that followed.
Role- Branding Director & Creative Lead
A slide deck with live narration introduced the new branding—its design, tone, messaging, and user experience—while outlining the rationale and rollout plan.
